Make the workflow
Automations > Workflows > + Create Workflow, with the Facebook or Instagram comment trigger. Pick the post and the keyword (like INFO).
AutomationsWorkflows
Reply and DM
Add a comment reply and a direct message action.
Comment replySent you a message, {{contact.first_name}}.
DMHi {{contact.first_name}}, thanks for asking. Everything's here: {{location.website}} Any questions, just reply here.
The {{ }} parts fill in by themselves with your business and customer details when it sends.
Know the limits
You can only DM within 24 hours of their comment, and comment replies stop working after 7 days. Run it on fresh posts.

When it's done

Comments turn into conversations automatically.

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